Adapt Community Network
A Different Approach to Difference.
The re-branding of United Cerebral Palsy of New York shifts the focus from disability itself to a universal idea that applies to a broad diversity of people. We all change and evolve as we live, but those with specific challenges merely have to work harder and require support to move forward.
Naming / brand identity / brand guidelines / roll-out plan
Agency: The Abelson Company