Brand story, Corporate brochure, Messaging playbook

Following LFG’s new visual identity for Lincoln Financial Group, we developed the LFG brand story, digital corporate brochure, and messaging playbook.

As with the visual identity, the brand story (and accompanying messaging playbook) was a unifying force for the company’s six different business units to establish product level messaging that tied back to LFG’s brand.

The story was brought life for internal and external audiences though a series of stories and illustrations in a digital brochure that really stands out from LFG’s many materials.

Agency: 50,000feet